Brand strategy * Packaging * National campaign * Organic social * Paid social * In-store display * Out-of-home * Sales support * Tradeshow

After working with Chef Bobo’s Friendly Grain brand, and legacy assets for over XX years, we aligned with clients that it was time to give the brand’s marketing assets a bit of a refresh - starting with a strategically grounded brand platform. Existing marketing had been product RTB focused, without much mention of usage occasion or consumer need. Rooted in the brand’s ethos and tagline, we developed a multi-pronged “Make Life Friendly” platform. With evergreen communication and design elements, usage occasion and pairing inspiration, we were able to create design and copy building blocks that the entire year’s organic social, paid social, and marketing needs would be based on.

As one of Altura’s core competencies, an asset “toolkit” requires a bit of a team lift upfront for a library of assets that can efficiently and effectively be used for an entire year (or more!)