Wowza
The Ask:
As a brand within innovative parent company, Chef Bobo, you have to be able to move on a dime. And that’s exactly how Wowza Crunchy Rice Crisps was born. Altura was asked to take a brand from non-existence to retailer-ready in a few short weeks.
Altura Value:
Build the Wowza plane while flying it.
By the time Wowza came to Altura, the brand existed as a product and packaging only. No supporting visuals, no brand strategy, no story, no photography. Regardless, Altura was tasked with bringing the brand to life via social media, retailer sell-in, website, retailer PDPs and tradeshow assets. Talk about building the brand on the move!
Using our social media account as a visual and linguistic test kitchen, we tried and refined the brand aesthetic and POV. We added more flavor, more pizazz and more levity. Eventually, over a few months, we had gathered enough assets to create a brand toolkit for ourselves to use as we continue to create omnichannel assets.
The Result:
Building a brand that’s already in market feels super counterintuitive for so many designers and strategists. But going with the flow here allowed us to be super nimble, get the product to retailers faster, and grow awareness and interest. Is it right for every scenario? No. Was it awesome for Wowza? You bet!
Take a brand from non-existence to retailer-ready in a few short weeks.
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