Pong Pong
The Ask:
When Costco requested a Korean-American snack concept for testing in West Coast markets, the client needed to quickly transform an idea into a distinctive, retail-ready brand built to stand out in the club environment.
Altura Value:
Altura created Pong Pong’s brand identity and a scalable packaging system across five flavors, blending Korean cultural cues with a bold, playful style designed for American consumers. We also brought the brand’s flavor characters to life in both 2D and 3D, designed the Costco pallet display and developed a style guide toolkit to ensure consistency across every launch asset.
Altura brought deep Club channel experience and the ability to move seamlessly from strategy to execution. At a fast pace, our team designed the brand, developed compelling product renders and created mechanically ready assets, all built to support a persuasive Club sell-in and set Pong Pong up for Club success.
The Result:
A fully realized brand and retail system ready for launch—from the individual package to the full pallet. Pong Pong now has a cohesive visual world that celebrates its Korean-American identity, differentiates five distinct flavors and gives the team the tools to bring the brand to life consistently across retail, digital and marketing touchpoints.
From Costco Ask to Retail-Ready Brand
A Scalable Toolkit for Launch and Beyond
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