Passage Foods

Ecommerce
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The Ask:

Strengthen Passage Foods’ presence across Walmart.com and Amazon with a more cohesive digital shelf experience—helping shoppers quickly understand the products, their convenience and what makes the brand different.

Altura Value:

Altura transformed the brand’s existing assets into a connected e-commerce system spanning PDP imagery, Enhanced/A+ Content, Brand Stores, product vignettes and video across eight SKUs. Each touchpoint was designed to improve clarity, consistency and conversion throughout the shopper journey.

The Result:

The updated experience contributed to measurable growth across Passage Foods’ e-commerce program:

Turning E-commerce Creative Into Measurable Growth

Less Ad Spend. More Units Sold.

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