Lyric
The Ask:
Our friends at Lyric Wild Bird Food came to us with an interesting request. After years of experience with the brand, the client knew it was time to formalize what she knew to be true about the shoppers, brand and products into a tangible Brand Guide Book. The speed bump? It was all in her head!
“I have the whole brand in my head, it’s time to formalize it in a Brand Guide Book”
Altura Value:
Pull the existing threads together and weave a beautiful bird blanket.
We poured through new research, old documents, sales decks from years past, and quite literally hundreds and hundreds of pictures of birds, seeds and feeders. We crafted a formal Brand Foundation, modernized the Lyric logo, created illustrations and design moments that brought the brand ethos to life.
We pulled the brand into modern birding, and gave language and architecture to the brand our client knew and loved.
The Result:
All in all, we created a robust 160 page Guide Book that could serve as a guiding force for PDP execution, in-store assets, tradeshow, merch and more!
Created 160 page robust brand and product guide to be used as creative, sales and business guide
Crafted assets to support Marketing, Sales and Opps from our robust modular toolkit
Drop Us A Line
Ready to chat, or have some questions? We’d love to get to know you, your brand and your needs.