Lyme Alert

Packaging
Advertising
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The Ask:

Introduce Lyme Alert’s innovative tick-testing solution with a brand and packaging system that clearly communicated the product’s purpose, built consumer trust and stood out in the outdoor retail market.

Altura Value:

Altura developed the brand positioning, packaging design and retail-ready creative—transforming a complex health-focused offering into a clear, approachable product designed to connect with outdoor consumers and retail buyers.

The Result:

Lyme Alert successfully launched into retailers including REI, gained visibility at prominent outdoor industry events and earned national recognition with a feature in TIME.

Turning a New Idea Into a Retail-Ready Product

Creating Clarity in a New Category

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