Avo Fresco

Branding

Motion

PDP

Enhanced Content for Walmart

The Ask:

Accelerate AvoFresco’s Walmart growth by building a more efficient retail media and digital shelf strategy. The goal was to drive stronger results with disciplined media investment, improving ROAS, revenue, and overall performance, while connecting Walmart Connect to in-store purchases and optimizing PDPs with SEO, AEO, new visuals, and video.

Altura Value:

Built a Digital Shelf Strategy Designed to Scale.

We transformed a limited asset library into robust, conversion-focused PDPs designed to turn shopper attention into sales. Every element, from product copy and content hierarchy to enhanced brand content, was strategically developed to improve discoverability, answer shopper questions, and communicate the unique benefits of AvoFresco’s fresh avocado squeeze packs.

Working alongside BirdDog, we also optimized the backend product setup and leveraged Walmart Connect to connect media investment with in-store purchase behavior. The result was a 89.7% increase in revenue and 71.7% increase in ROAS with just a 10.4% increase in ad spend, proving that a stronger digital shelf and smarter retail media strategy could drive significantly more growth without simply spending more.

The Result:

AvoFresco’s Walmart performance accelerated, delivering an 89.7% increase in revenue and 71.7% growth in ROAS while increasing ad spend by just 10.4%. The results validated a more efficient path to growth and gave the brand a stronger foundation to scale its Walmart business. Following the success, AvoFresco expanded its partnership with Altura to develop additional SKUs and content strategies across priority retail partners, turning a single Walmart initiative into a broader platform for growth.