A-GAME
The Ask:
The Altura team was tapped to redesign packaging and create a toolkit of content and assets for the national brand launch of the better-for-you hydration drink, A-GAME. And because of retailer buyer excitement, the new bottle had to be on-shelf in 3 months.
Altura Value:
Launch a celeb-backed brand in record time.
When sports legends like Bo Jackson and Johnny Damon team up with beverage industry all-stars, you get A-GAME, the ultimate in hydration. You also get extreme sell-in power and buyer interest.
The Altura team strategically designed breakthrough packaging that would stand out on the shelf, while still holding true to category standards. From the easy-to-understand benefit callouts to eye-catching and flavor-forward bright gradients, these bottles were a huge win with A-GAME as well as beverage buyers. From packaging, Altura designed and developed an entire go-to-market toolkit inclusive of an awareness media campaign, sports sponsorship assets, organic social media, in-store point-of-sale, shopper marketing assets and sales support.
The Result:
From kick-off to launch, there were 3 months of intense creative time. But we launched with immediate fanfare, retailer interest and subsequent shelf space at key retailers.
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